000			01485cam a2200253 i 4500
003			GSU
005			20251113101520.0
008			231108s2023 enkab b 001 0 eng d
020			_a9781529796117 (paperback)
040			_beng _erda _cGSU
050			_aHD30.28 _bGOR
100	1		_aGordon, Mary Ellen. _eauthor
245	1	0	_aBusiness analytics : _bcombining data, analysis & judgement to inform decisions / _cMary Ellen Gordon.
264		1	_aThousand Oaks, California : _bSage, _c©2023
300			_axiv, 219 pages : _billustrations, map ; _c24 cm.
336			_atext _2rdacontent. _btxt
337			_aunmediated _2rdamedia. _bn
338			_avolume _2rdacarrier. _bnc
504			_aIncludes bibliographical references and index.
520			_aThis new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data."
650		0	_aBusiness planning _xStatistical methods.
650		0	_aIndustrial management _xStatistical methods.
942			_2lcc _cBK _n0 _hHD30.28 _kHD _mGOR
999			_c2541 _d2541