000			02302cam a22002895 4500
003			GSU
005			20240801120833.0
007
008			220406s2022 xx |||||o|||||000 ||eng|d
020			_z9780128180808 (paperback)
040			_beng _cGSU _erda
050			_aQA76.U83 _bALB
100	0		_aAlbert, William B. _eauthor
245	1	0	_aMeasuring the user experience: _b collecting, analyzing, and presenting UX metrics/ _cWilliam (Bill) Albert and Thomas S. (Tom) Tullis
250			_aThird edition
260			_aCambridge, United States : _bMorgan Kaufmann, _c2023
264		1	_c©2023
300			_axxiv, 352 pages : _billustrations (coloured) ; _c23cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographic references and index.
520			_aMeasuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
650			_2Science _xmathematics
700			_aTullis, Thomas S. _eauthor
942			_2lcc _cBK _eThird edition _hQA76.U83 _kQA _mALB _n0
999			_c2204 _d2204