K�ung, Lucy. <br/><br/>
Strategic management in the media :  from theory to practice / 
Lucy K�ung. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  2008. 
 - 248 pages  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [224]-239) and index. 
<br/><br/><label>ISBN: </label>9781412903127 (hbk.) 9781412903134 (pbk.) 
<br/><br/><label>LCCN: </label>2007938105 
<br/><br/><label>Nat. Bib. No.: </label>GBA680502  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013557797  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>P96.M34  / K86 2008 
<br/><br/><label>Dewey Class. No.: </label>302.23068