Designer, creator, manager : the innovator's guide to successful product development /
Campbell R. Bolwell.
- Melbourne : Longman Professional, 1991.
- xviii, 164 p., [16] p. of plates : ill. (some col.), ports. (some col.) ; 24 cm.
chapter 1- ideas and their development; chapter 2- thinking it through; chapter 3- prelude to design
This book helps to bridge that chasm. Through the author's personal experience he leads you step by step around the obstacles and pitfalls to achieving that success.
0582870887 $24.99
New products--Management. Product management. Industrial design.