TY  - BOOK
AU  - Corkindale, David; Balan, Peter; Rowe, Caroline
TI  - Marketing: Making the future Happen
AV  - HF541.1COR 
U1  - 658.8COR 
PY  - 1996///
KW  - Marketing
N1  - includes index; includes index; 1- What is Marketing?; 2- Understanding Customers 3- Getting the complete ' Match' Right: The marketing link
ER  -