Blythe, Jim.
Principles & practice of marketing /
Principles and practice of marketing
Jim Blythe.
- 3rd edition.
- xxvii, 772 pages : color illustrations ; 27 cm.
includes index
Includes bibliographical references and index.
9781446274002 (pbk.) 9781446273999 (hardback)
2013937185
Marketing.
HF5415 / .B48525 2014