Evans, Martin Contemporary issues in marketing / Martin Evans and Luiz Moutinho. - Basingstoke : Macmillan Business, 1999. - xi, 227 pages 25 cm. Includes bibliographical references and index. ISBN: 0333677749 Nat. Bib. No.: GB 99-Z0259 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415EVA Dewey Class. No.: 658.8