TY - SOUND AU - Keat,Paul G &Young,Philip,K.Y. AU - Young,Philip K.Y. TI - Managerial economics: economic tools for today's decision makers SN - 0130353353 AV - H302.22KEA U1 - 338.5024658 PY - 2013/// KW - Managerial economics N1 - Originally published: Upper Saddle River, NJ : Prentice Hall, c2003. 4th ed; Includes bibliographical references; Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions -- Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy; Distribution is restricted to RFB & D members who have a documented print disability such as a visual impairment, learning disability or other physical disability ER -