Pantano, Eleonora,  1982- <br/><br/>
Internet retailing and future perspectives / 
Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach. 
 - Second edition. 
 - xxii, 341 pages ;  illustrations ;  25 cm. 
<br/><br/> "First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees." 
<br/><br/>Includes index 
<br/><br/>Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing. 
<br/><br/><label>ISBN: </label>9781138940512 (hardback) 9781138940529 (pbk.) 
<br/><br/><label>LCCN: </label>2016027757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Electronic commerce.<br/>Retail trade--Computer network resources.<br/>Teleshopping.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / PAN 
<br/><br/><label>Dewey Class. No.: </label>658.8/72