TY  - BOOK
AU  - Swinscoe,Adrian
TI  - How to wow: 68 effortless ways to make every customer experience amazing 
SN  - 9781292116891 (pbk.)
AV  - HF5415.5 SWI
U1  - 658.8/12 23
PY  - 2016///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Customer relations
KW  - Customer services
N1  - Includes index; Part 1: The Customer Persepctive
Section 1 Attract
Section 2 Engage
Section 3 Serve
Section 4 Keep
Section 5 Refer
Part 2 The Business Perspective
Section 6 Communicate
Section 7 Motivate
Section 8 Lead
N2  - "Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you?ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more,"--Amazon.com
ER  -