Seufert, Eric Benjamin,

Freemium economics : leveraging analytics and user segmentation to drive revenue / Eric Benjamin Seufert. - xix, 233 pages : illustrations ; 24 cm

Includes bibliographical references (pages 227-228) and index.

9780124166905 (pbk. : alk. paper)

2013037659


Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry--Case studies.

HF5416.5 / SEU

658.8/16