TY - BOOK AU - Ruszczyk,Bonnie B. AU - Lucas,Kelly AU - Warlick,Sarah TI - Take your marketing online! SN - 9781941651551 AV - HF5415.1265 .R875 2014 U1 - 658.872 23 PY - 2015///] CY - New York PB - American Institute of Certified Public Accountants, Inc. KW - Internet marketing N1 - A Long and Winding Road -- Where Are You Headed? The Importance of a Marketing Plan -- Your New Front Door : Your Website -- Give to Get : the Power of Thought Leadership -- Content Marketing : Blogging and Beyond -- Reach New Audiences : Social Media -- Your Most Powerful Network : LinkedIn -- The Right Social Media Tool for the Job : Twitter, Facebook and More -- Driving Traffic and Measuring Success : Search Engine Optimization and Analytics -- The Future Is Now ER -