Take your marketing online! /
Bonnie B. Ruszczyk, Kelly Lucas, Sarah Warlick.
- New York American Institute of Certified Public Accountants, Inc., [2015]
- xiv, 137 pages ; 23 cm.
A Long and Winding Road -- Where Are You Headed? The Importance of a Marketing Plan -- Your New Front Door : Your Website -- Give to Get : the Power of Thought Leadership -- Content Marketing : Blogging and Beyond -- Reach New Audiences : Social Media -- Your Most Powerful Network : LinkedIn -- The Right Social Media Tool for the Job : Twitter, Facebook and More -- Driving Traffic and Measuring Success : Search Engine Optimization and Analytics -- The Future Is Now.