Ruszczyk, Bonnie B.,

Take your marketing online! / Bonnie B. Ruszczyk, Kelly Lucas, Sarah Warlick. - New York American Institute of Certified Public Accountants, Inc., [2015] - xiv, 137 pages ; 23 cm.

A Long and Winding Road -- Where Are You Headed? The Importance of a Marketing Plan -- Your New Front Door : Your Website -- Give to Get : the Power of Thought Leadership -- Content Marketing : Blogging and Beyond -- Reach New Audiences : Social Media -- Your Most Powerful Network : LinkedIn -- The Right Social Media Tool for the Job : Twitter, Facebook and More -- Driving Traffic and Measuring Success : Search Engine Optimization and Analytics -- The Future Is Now.

9781941651551 1941651550


Internet marketing.

HF5415.1265 / .R875 2014

658.872