Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell. - Fourth Edition. - xvii, 391 pages : color illustrations ; 26 cm

Revised edition of the authors' Business-to-business marketing, 2014.

Includes bibliographical references (pages 356-382) and index.

9781473973435 9781473973442

2016955262


Industrial marketing.
Industrial marketing--Case studies.

HF5415.12 / BRE