Brennan, Ross, 1957-
Business-to-business marketing /
Ross Brennan, Louise Canning & Raymond McDowell.
- Fourth Edition.
- xvii, 391 pages : color illustrations ; 26 cm
Revised edition of the authors' Business-to-business marketing, 2014.
Includes bibliographical references (pages 356-382) and index.
9781473973435 9781473973442
2016955262
Industrial marketing.
Industrial marketing--Case studies.
HF5415.12 / BRE