Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.
- Fifteenth edition.
- xivi, various pagings : coloured illustrations, coloured maps ; 27 cm.
Includes bibliographical references and indexes.
Part one- Concepts and techniques for crafting and executing Strategy; Part two- Cases in crafting and executing strategy;