Thompson, Arthur A 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble. - Fifteenth edition. - xivi, various pagings : coloured illustrations, coloured maps ; 27 cm.

Includes bibliographical references and indexes.

Part one- Concepts and techniques for crafting and executing Strategy; Part two- Cases in crafting and executing strategy;

9780072969436 (hardback)


Strategic planning.
Strategic planning--Case studies.

HD30.28 / THO