Longenecker, Justin Gooderl,  1917- <br/><br/>
Small business management :  launching & growing enterpreneurial ventures  / 
Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy 
 - 20th edition 
 - xxiii, 712 pages :  illustrations ;  28 cm 
<br/><br/>Includes index. 
<br/><br/> This book provides practical guidance on starting, managing, and growing a small business, covering entrepreneurial opportunities, business planning, financing, marketing, operations, and strategies for achieving sustainable growth. 
<br/><br/><label>ISBN: </label>9780357718803 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.
<br/><br/><label>LC Class. No.: </label>HD62.7   / LON