TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  -  Balasubramanian,Sridhar
TI  - Principles of marketing
SN  - 9781292449364 (paperback)
AV  - HF5415 KOT
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing
ER  -