Kotler, Philip. creator author Armstrong, Gary author Balasubramanian, Sridhar author text bibliography nju 2001 Nineteenth edition, monographic eng

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768 pages : colour illustrations ; 28 cm. This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing. Philip Kotler, Gary Armstrong and Sridhar Balasubramanian Includes bibliographical references and index. Marketing HF5415 KOT 9781292449364 (paperback) DLC 000228 20260727090510.0 eng