01262cam a22002774a 4500 GSU 20260727090510.0 000228s2001 njua b 001 0 eng 9781292449364 (paperback) DLC GSU GSU eng rda HF5415 KOT Kotler, Philip. author Principles of marketing / Philip Kotler, Gary Armstrong and Sridhar Balasubramanian Nineteenth edition, Global edition Upper Saddle River, N.J. : Prentice Hall, ©2001. 768 pages : colour illustrations ; 28 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing. Marketing. Armstrong, Gary author Balasubramanian, Sridhar author lcc RB Nineteenth edition, Global edition. HF5415 HF KOT 0 2874 2874 0 0 lcc 0 0 GC GSULE GSULE RES 2026-07-22 Purchase 05806 0 HF5415 KOT 50000007051 2026-07-22 12:13:06 1 2026-07-22 RB