TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9781292265636 (paperback)
AV  - HF5415.2 MAL
PY  - 2019///
CY  - New York, NY
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Revised edition of the author's Marketing research, c2010; Includes bibliographical references and index; Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting
N2  - This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
ER  -