an applied orientation Malhotra, Naresh K. creator author text bibliography nyu 2019 Seventh edition, monographic eng xxvi, 882 pages : illustrations ; 29 cm This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting. Naresh K. Malhotra, Georgia Institute of Technology. Revised edition of the author's Marketing research, c2010. Includes bibliographical references and index. Marketing research Methodology Marketing research HF5415.2 MAL 9781292265636 (paperback) LnuV 191001 20260721110230.0 eng