01457cam a2200289 i 4500 GSU 20260721110230.0 191001s2019 nyua|||||b||||001 0|eng| 9781292265636 (paperback) LnuV eng GSU GSU rda HF5415.2 MAL Malhotra, Naresh K. author Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. Seventh edition, Global edition New York, NY : Pearson, ©2019 xxvi, 882 pages : illustrations ; 29 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Revised edition of the author's Marketing research, c2010. Includes bibliographical references and index. Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting. This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. Marketing research Methodology. Marketing research. lcc RB HF5415.2 HF MAL 0 2866 2866 0 0 lcc 0 0 GC GSULE GSULE RES 2026-07-20 Purchase 05842 0 HF5415.2 MAL 50000007042 2026-07-20 16:04:00 1 2026-07-20 RB