Anderson, David R. David Ray 1941- creator author. Sweeney, Dennis J. author. Williams, Thomas A. (Thomas Arthur) 1944- author. Camm, Jeffrey D. 1958- author. Cochran, James J. author. Fry, Michael J. author. Ohlmann, Jeffrey W. author. text bibliography mau 2016 Thirteenth edition. monographic eng

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xxii, 914 pages : illustrations (chiefly colour) ; 26 cm This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "Problem-Scenario Approach" motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making. David R. Anderson, University of Cincinnati; Dennis J. Sweeney, University of Cincinnati; Thomas A. Williams, Rochester Institute of Technology; Jeffrey D. Camm, University of Cincinnati; James J. Cochran, University of Alabama; Michael J. Fry, University of Cincinnati; Jeffrey W. Ohlmann, University of Iowa. Includes bibliographical references (pages 844-845) and index. Management science Textbooks T56 AND 9781285866314 (hardback) DLC 141114 20260721083807.0 eng