TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Principles of marketing
SN  - 9780273695592 (paperback)
AV  - HF5415  BRA
PY  - 2006///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - This book provides a comprehensive introduction to modern marketing  theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives
ER  -