01108cam a22002657a 4500 GSU 20260709105010.0 061207s2006 xxk|||||||||||001 ||eng|c 9780273695592 (paperback) Htuu rda eng GSU GSU HF5415 BRA Brassington, Frances. author Principles of marketing / Frances Brassington, Stephen Pettitt. Fourth edition. Harlow : FT Prentice Hall, ©2006 xxxi, 1264 pages : illustrations ; 27 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives. Marketing Pettitt, Stephen author lcc SHORT LOAN Fourth edition HF5415 HF BRA 0 2837 2837 0 0 lcc 0 0 GC GSULE GSULE SL 2026-07-09 Purchase 05819 0 HF5415 BRA 50000007014 2026-07-09 09:39:00 1 2026-07-09 SHORT LOAN