01005cam a22002417a 4500003000400000005001700004008004100021020003000062040002900092050001700121100003400138245006900172250002000241264004000261300004700301336002600348337002800374338002700402504005100429520024000480650001400720700002900734GSU20260709105010.0061207s2006    xxk|||||||||||001 ||eng|c  a9780273695592 (paperback)  aHtuuerdabengcGSUdGSU  aHF5415 bBRA1 aBrassington, Frances.eauthor10aPrinciples of marketing /cFrances Brassington, Stephen Pettitt.  aFourth edition. 1aHarlow :bFT Prentice Hall,c©2006  axxxi, 1264 pages :billustrations ;c27 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  aThis book provides a comprehensive introduction to modern marketing  theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives. 0aMarketing1 aPettitt, Stephen4author