Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - Fourth edition. 
 - xxxi, 1264 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book provides a comprehensive introduction to modern marketing  theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives. 
<br/><br/><label>ISBN: </label>9780273695592 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / BRA