02203cam a22002897i 4500003000400000005001700004008004100021020003000062040002900092050001900121100002800140245010200168250004100270264004100311300004100352336002600393337002800419338002700447504005100474520110700525650002401632650002301656700003401679942004301713999001501756952014201771GSU20260709145200.0230629s2023    us |||||||||||000 0|eng|c  a9781292449722 (paperback)  aAdlibengerdacGSUdGSU  aHF5548.32bLAU1 aLaudon, Kennetheauthor10aE-commerce 2023-2024 :bbusiness. technology. society /cKenneth C. Laudon, Carol Guercio Traver.  aEighteenth edition,bGlobal edition  1aHarlow :bPearson Education,c©2023  a832 pages :billustrations ;c25 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  aE-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. 0aElectronic commerce 0aInternet marketing1 aTraver, Carol Guercioeauthor  2lcccSHORT LOANhHF5548.32kHFmLAUn0  c2826d2826  00102lcc40708GCaGSULEbGSULEcSLd2026-07-07ePurchasei05833l0oHF5548.32 LAUp50000007002r2026-07-07 15:08:00t1w2026-07-07yBK