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  <titleInfo>
    <title>E-commerce 2023-2024</title>
    <subTitle>business. technology. society</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Laudon, Kenneth</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Traver, Carol Guercio</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
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    </place>
    <dateIssued encoding="marc">2023</dateIssued>
    <edition>Eighteenth edition,</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>832 pages : illustrations ; 25 cm.</extent>
  </physicalDescription>
  <abstract>E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.</abstract>
  <note type="statement of responsibility">Kenneth C. Laudon, Carol Guercio Traver.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Electronic commerce</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
  </subject>
  <classification authority="lcc">HF5548.32 LAU</classification>
  <identifier type="isbn">9781292449722 (paperback)</identifier>
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