02059cam a22002777i 4500 GSU 20260709145200.0 230629s2023 us |||||||||||000 0|eng|c 9781292449722 (paperback) Adli eng rda GSU GSU HF5548.32 LAU Laudon, Kenneth author E-commerce 2023-2024 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver. Eighteenth edition, Global edition Harlow : Pearson Education, ©2023 832 pages : illustrations ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. Electronic commerce Internet marketing Traver, Carol Guercio author lcc SHORT LOAN HF5548.32 HF LAU 0 2826 2826 0 0 lcc 0 0 GC GSULE GSULE SL 2026-07-07 Purchase 05833 0 HF5548.32 LAU 50000007002 2026-07-07 15:08:00 1 2026-07-07 BK