TY - BOOK AU - Schiffman,Leon G. AU - Wisenblit,Joseph AU - Brewer S. TI - Global and African perspectivesConsumer behavior SN - 9781485713821 (paperback.) AV - HF5415.32 SCH PY - 2010/// CY - Boston, Mass. PB - Pearson Prentice Hall KW - Consumer behavior KW - Motivation research (Marketing) N1 - Previous ed.: 2007; Includes bibliographical references and indexes ER -