Schiffman, Leon G. <br/><br/>
Global and African perspectivesConsumer behavior / 
Leon G. Schiffman with Joseph Wisenblit. 
 - Second  edition,   Global ed. 
 - 592 pages :  illustrations ;  28 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781485713821 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32   / SCH