@book{2814,
	author = {Schiffman, Leon G. and Wisenblit, Joseph.},
	title = {Global and African perspectivesConsumer behavior /},
	publisher = {Pearson Prentice Hall,},
	year = {©2010.},
	address = {Boston, Mass. ;},
	edition = {Second  edition, },
	note = {Previous ed.: 2007.}
}