01706cam a2200349 i 4500003000400000005001700004008004100021020002900062040002800091050001600119100003000135245011100165264004400276300002500320336002600345337002800371338002700399490004000426504006500466520037900531650003700910650003900947650001800986650003701004650001801041650003901059700003701098830004101135942003201176999001501208952013301223GSU20260618113035.0170403s2018    cau      b    001 0 eng d  a9781473948211 (hardback)  aLNDbengcGSUdGSUerda00aHD30.4bOAT1 aOates, Caroline,eauthor.10aConducting focus groups :bfor business and management students /cCaroline Oates & Panayiota J. Alevizou. 1aLos Angeles ;aLondon :bSAGE,c©2018.  ax, 90 pages ;c25 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier1 aMastering business research methods  aIncludes bibliographical references (pages 81-86) and index.  aIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. 0aBusinessxResearchxMethodology. 0aManagementxResearchxMethodology. 0aFocus groups. 7aBusinessxResearchxMethodology. 7aFocus groups. 7aManagementxResearchxMethodology.1 aAlevizou, Panayiota J.,eauthor. 0aMastering business research methods.  2lcccBKhHD30.4kHDmOATn0  c2771d2771  00102lcc40708GCaGSULEbGSULEcGENd2026-06-17eB A Ii05545l0oHD30.4p50000006894r2026-06-17 18:26:41t1w2026-06-17yBK