TY  - BOOK
AU  - Oates,Caroline
AU  - Alevizou,Panayiota J.
TI  - Conducting focus groups: for business and management students 
T2  - Mastering business research methods
SN  - 9781473948211 (hardback)
AV  - HD30.4 OAT
PY  - 2018///
CY  - Los Angeles, London
PB  - SAGE
KW  - Business
KW  - Research
KW  - Methodology
KW  - Management
KW  - Focus groups
N1  - Includes bibliographical references (pages 81-86) and index
N2  - In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question
ER  -