for business and management students Oates, Caroline creator author. Alevizou, Panayiota J. author. text bibliography cau 2018 monographic eng

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x, 90 pages ; 25 cm In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. Caroline Oates & Panayiota J. Alevizou. Includes bibliographical references (pages 81-86) and index. Business Research Methodology Management Research Methodology Focus groups Business Research Methodology Focus groups Management Research Methodology HD30.4 OAT 9781473948211 (hardback) LND 170403 20260618113035.0 eng