01570cam a2200337 i 4500 GSU 20260618113035.0 170403s2018 cau b 001 0 eng d 9781473948211 (hardback) LND eng GSU GSU rda HD30.4 OAT Oates, Caroline, author. Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou. Los Angeles ; London : SAGE, ©2018. x, 90 pages ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Mastering business research methods Includes bibliographical references (pages 81-86) and index. In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. Business Research Methodology. Management Research Methodology. Focus groups. Business Research Methodology. Focus groups. Management Research Methodology. Alevizou, Panayiota J., author. Mastering business research methods. lcc BK HD30.4 HD OAT 0 2771 2771 0 0 lcc 0 0 GC GSULE GSULE GEN 2026-06-17 B A I 05545 0 HD30.4 50000006894 2026-06-17 18:26:41 1 2026-06-17 BK