03134cam a2200337 i 4500 GSU 20260616101555.0 170913t20182018cauab b 001 0 eng c 9781526402349 (paperback) YDX eng GSU rda GSU HB2043.A3 WEB Webber, Richard, 1947- author. The predictive postcode : the geodemographic classification of British society / Richard Webber & Roger Burrows. Los Angeles : SAGE, ©2018 xxx, 296 pages : illustrations (some colour), colour maps ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 275-285) and index. part I. Neighbourhood classification and the analysis of social behaviour -- Neighbourhoods and their classification -- The precursors to geodemographic Classification -- The emergence of contemporary geodemographics -- The wider adoption of 'commercial sociology' -- Who do they think you are? : capturing the changing face of British society -- part II. A geodemographic account of social change -- The liberal metropolitan elite : 'citizens of nowhere'? -- Municipal overspill estates : educational under-achievement among the 'left behinds'? -- Minority communities : melting pots or parallel lives? -- The British countryside : playgrounds for the middle classes? -- Coastal communities : all victims of low-cost airline travel? -- Part III. Coda -- A geodemographic travelogue -- Geodemographics in the future. "It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice commercial sociology . Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of big data the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis."-- Provided by publisher. Geodemographics Great Britain. Human geography Great Britain. Neighborhoods Social aspects Great Britain. Neighborhoods Economic aspects Great Britain. Postal codes Great Britain. Geodemographics. Environment and Ecology. Burrows, Roger, author. lcc BK HB2043.A3 HB WEB 0 2742 2742 0 0 lcc 0 0 GC GSULE GSULE GEN 2026-06-15 B A I 05733 0 HB2043.A3 WEB 50000006860 2026-06-15 20:38:00 1 2026-06-15 BK 0 0 lcc 0 0 GC GSULE GSULE GEN 2026-06-15 B A I 05734 0 HB2043.A3 WEB 50000006861 2026-06-15 20:48:20 1 2026-06-15 BK