TY  - BOOK
AU  - Gordon,Mary Ellen
TI  - Business analytics: combining data, analysis & judgement to inform decisions 
SN  - 9781529796117 (paperback)
AV  - HD30.28 GOR
PY  - 2023///
CY  - Thousand Oaks, California
PB  - Sage
KW  - Business planning
KW  - Statistical methods
KW  - Industrial management
N1  - Includes bibliographical references and index
N2  - This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data."
ER  -