01485cam a2200253 i 4500 GSU 20251113101520.0 231108s2023 enkab b 001 0 eng d 9781529796117 (paperback) eng rda GSU HD30.28 GOR Gordon, Mary Ellen. author Business analytics : combining data, analysis & judgement to inform decisions / Mary Ellen Gordon. Thousand Oaks, California : Sage, ©2023 xiv, 219 pages : illustrations, map ; 24 cm. text rdacontent. txt unmediated rdamedia. n volume rdacarrier. nc Includes bibliographical references and index. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data." Business planning Statistical methods. Industrial management Statistical methods. lcc BK 0 HD30.28 HD GOR 2541 2541 0 0 lcc 0 0 GC GSULE GSULE GEN 2025-10-17 BAI 05406 0 HD30.28 GOR 50000006577 2025-10-20 14:52:59 1 2025-10-17 BK