Gordon, Mary Ellen. <br/><br/>
Business analytics :  combining data, analysis & judgement to inform decisions / 
Mary Ellen Gordon. 
 - xiv,  219 pages :  illustrations, map ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data." 
<br/><br/><label>ISBN: </label>9781529796117 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning--Statistical methods.<br/>Industrial management--Statistical methods.
<br/><br/><label>LC Class. No.: </label>HD30.28  / GOR