TY  - BOOK
AU  - Birke,Daniel
TI  - Social networks and their economics: influencing consumer choice 
SN  - 9781118699676 ( ePub)
AV  - HM741 
U1  - 658.8/34 23
PY  - 2013///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Social networks
KW  - Economic aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire
ER  -