Consumer culture theory / edited by Eric J. Arnould & Craig J. Thompson.
Material type: TextPublisher: London : Sage Publications, 2018Description: xiii, 353 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1526420716
- 9781526420718
- 1526420724
- 9781526420725
- 306.3 23
- HF5415.32ARN
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | GSU Library Epoch General Stacks | HF5415.32ARN (Browse shelf(Opens below)) | Available | 50000001719 | ||
Books | GSU Library Epoch General Stacks | HF5415.32ARN (Browse shelf(Opens below)) | Available | 50000001590 |
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HF5415.2BEN Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.2BEN Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.32ARN Consumer culture theory / | HF5415.32ARN Consumer culture theory / | HF5415.5BAR Relationship marketing : a consumer experience approach / | HF5415.5SWI How to wow : 68 effortless ways to make every customer experience amazing / | HF5415.55MOR Handbook on research in relationship marketing / |
Includes bibliographical references (pages 337-346) and index.
"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being." -- Publisher's website.
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