Consumer culture theory /
Arnould, Eric J & Thompson, Craig J.
Consumer culture theory / edited by Eric J. Arnould & Craig J. Thompson. - London : Sage Publications 2018. - xiii, 353 pages : illustrations ; 25 cm.
Includes bibliographical references (pages 337-346) and index.
"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being." -- Publisher's website.
1526420716 9781526420718 1526420724 9781526420725
Consumer behavior--Research.
Consumer behavior--Case studies.
HF5415.32ARN
306.3
Consumer culture theory / edited by Eric J. Arnould & Craig J. Thompson. - London : Sage Publications 2018. - xiii, 353 pages : illustrations ; 25 cm.
Includes bibliographical references (pages 337-346) and index.
"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being." -- Publisher's website.
1526420716 9781526420718 1526420724 9781526420725
Consumer behavior--Research.
Consumer behavior--Case studies.
HF5415.32ARN
306.3